Luxury houses are sweating. Actually they are panicking in their corporate offices right now. For years there was a huge stigma attached to fakes. It was dark alleys and bad stitching you would hide from friends. But those days are gone. The shopper today cares about style over some logo validation and they are openly into rep culture. The big bosses in Paris have not got a clue how to stop this. So how did we even get here?